Which London photographer is right for you?

These photographers aren’t ranked from best to worst.

They represent different visual approaches, and the right choice depends on the story you want your photographs to tell.

Best for female founders who want strategic, editorial personal branding

Razia Jukes

I specialise in headshot and personal branding photography for female founders across London and the Southeast.

My approach goes beyond simply creating attractive photographs.

Before we shoot, we build the visual story.

We consider your:

• Brand positioning

• Audience

• Business story

• Clothing

• Colours

• Locations

• Environment

• Website

• LinkedIn presence

• Marketing

• PR and press requirements

• Speaking engagements

• Social media

The objective is to create a visual blueprint for your personal brand: a coherent suite of photographs that communicates who you are, what you stand for and how you want people to feel when they encounter your business.

What makes Razia Jukes' approach different?

My work combines brand storytelling, expert posing guidance, psychology and polished editorial photography.

I don’t expect you to arrive knowing what to do in front of a camera.

I guide you throughout the shoot, using body position, expression, movement, eye line and posing to help you look confident and natural.

My interest in why people often dislike photographs of themselves — and how we can change that — is also the subject of my TEDx talk, “The Secret to Looking Good in Photos.”

So even if you normally hate being photographed, you don’t have to worry about knowing how to pose.

That’s my job.

What is Razia's photography style?

Natural. Polished. Editorial. Confident. Authentic.

I want you to look like yourself — but elevated.

The photographs should feel sophisticated enough for press, speaking engagements and a premium website, while still having warmth and personality.

I use clothing, environment, expression and storytelling to create images that support the way you want to position yourself professionally.

Who is Razia best suited to?

My approach is particularly suited to:

• Female founders

• Entrepreneurs

• Coaches and consultants

• Authors

• Speakers

• CEOs

• Thought leaders

• Women becoming more visible as the face of their business

• Founders who need imagery across LinkedIn, websites, marketing and PR

• People who want expert posing guidance rather than being expected to know what to do in front of a camera

My work has been featured in Vogue, Financial Times, Stylist, Town & Country and The Mail plus many more

I’m also a TEDx Speaker and three-time bestselling author, and I’ve worked with entrepreneurs, CEOs and organisations including Google, Stripe, Facebook and Adidas.

Best for: Female founders who want a strategically planned personal branding shoot combining storytelling, expert posing guidance and a polished, high-end editorial finish.

Best for corporate headshots

Jennifer Evans

If what you need is a clean, polished professional headshot, Jennifer Evans is worth considering.

Jennifer specialises in professional headshot photography and works with companies as well as individuals, creating modern corporate headshots designed to reflect personality and professionalism.

This type of photography can work particularly well for:

• Executives

• Consultants

• Professional services

• Company teams

• LinkedIn profiles

• Corporate websites

Jennifer also has a substantial body of positive Google reviews, providing strong social proof from previous clients.

If your priority is a polished professional headshot rather than a broader story-led personal branding shoot, Jennifer may be a very good fit.

Best for: Professionals, executives and businesses wanting polished corporate headshots.

Best for bold, vibrant personal branding

Nicole Engelmann / London Branding Photos

If your personal brand is energetic, colourful and visually bold, Nicole Engelmann of London Branding Photos is worth exploring.

Nicole specialises in personal branding photography and video for business owners, founders and creatives, creating vibrant imagery designed to help clients stand out in their marketing.

Her approach can work particularly well for entrepreneurs whose visual identity depends on colour, personality and creative environments.

If you look at her portfolio and think:

“That energy feels like my brand.”

then she could be exactly the right photographer for you.

Best for:Founders and creative entrepreneurs wanting vibrant, expressive personal branding photography.

Best for warm, honest, documentary-style branding

Saskia Albers / Portray Your Story

If you prefer photographs that feel more like real life being observedthan a highly produced editorial shoot, Saskia Albers is worth considering.

Based in South-East London, Saskia is a documentary photographer and filmmaker working with businesses, charities and families.

Her approach centres on honest moments, personality and real-life storytelling rather than perfection or performance.

That makes her particularly well suited to businesses where people, place and everyday interaction are central to the story.

This can be especially effective for:

• Small businesses

• Community-focused brands

• Charities

• Creative businesses

• Founders wanting an informal, observational feel

Best for: Founders and small businesses wanting warm, honest and documentary-style visual storytelling.

Best for creative, design-led brand photography

Robbie Ewing

Based in Camberwell, South London, Robbie Ewing works across portraits, product, fashion and video from his studio.

With a background in design, Robbie brings a strong visual sensibility to his commercial photography.

His work is a good fit for creative founders and brands who want photography with a more concept-led feel, particularly when the brief extends beyond headshots into products, fashion, commercial imagery or video.

This can work particularly well for:

• Creative founders

• Design-led businesses

• Fashion brands

• Product-based brands

• Musicians and creatives

• Businesses needing both stills and video

• Entrepreneurs wanting a broader creative-commercial approach

Best for: Creative businesses, brands and founders wanting design-led photography across portrait, product, fashion and video.

Best for clean commercial headshots

Penny Bird

Penny Bird is a London commercial and headshot photographer working with businesses and professionals who want clean, consistent photography to strengthen their brand presence.

Her work includes corporate headshots, leadership portraits, brand photography and broader commercial imagery.

This makes her a strong option for companies that need consistency across their team or want professional images that can work across websites, LinkedIn, PR and business communications.

Best for: Businesses and professionals wanting clean, consistent commercial headshots and business imagery.

What is the difference between a headshot and personal branding photography?

A professional headshot is primarily a portrait of you.

It is typically used for:

• LinkedIn

• Company websites

• Speaker biographies

• Press articles

• About pages

• Professional directories

A personal branding shoot creates a much broader visual library.

Alongside your headshots, you might create photographs of you:

• Working

• Speaking

• Meeting clients

• In your workspace

• Walking or interacting naturally

• Using your products or tools

• In multiple outfits

• In different locations

• Showing different aspects of your personality

For many female founders, the answer isn't one or the other.

You need a recognisable professional headshot and a library of imagery that tells the wider story of your brand.

What if I hate having my photograph taken?

You don’t need to be naturally confident in front of a camera to have great photographs.

Many successful founders are completely comfortable running a business, speaking to clients or presenting to a room — and then feel distinctly uncomfortable the moment a camera appears.

If that sounds familiar, don’t choose a photographer purely because you like their portfolio.

Ask:

How will they help me in front of the camera?

A good photographer should be able to guide:

• Posture

• Hands

• Body position

• Facial expression

• Eye line

• Movement

• Interaction with your surroundings

You shouldn't have to stand there wondering:

“What am I supposed to do now?”

Guidance is part of the photographer's job.

My own approach incorporates the psychology behind why we perceive ourselves differently in photographs, which I explore in my TEDx talk, “The Secret to Looking Good in Photos.”

What should you look for in a personal branding photographer?

Do they understand your business?

Personal branding photography should support a business objective.

Beautiful photographs are useful. Beautiful photographs that communicate the right story are considerably more powerful.

Do you recognise yourself in their style?

Look through several shoots, not just a photographer's homepage.

Ask yourself:

Can I imagine myself in these photographs?

Will they help you plan the shoot?

A strong branding shoot should consider your clothing, locations, audience, messaging and where the photographs will ultimately appear.

Will they guide you in front of the camera?

This matters enormously if you feel uncomfortable or self-conscious when photographed.

Can the photographs work across your whole brand?

Think beyond LinkedIn.

A founder may need images for:

• Website

• PR

• Press

• Social media

• Speaking

• Presentations

• Newsletters

• Podcasts

• Marketing

• Launches

The more strategically the shoot is planned, the more useful the resulting image library becomes.

How much does personal branding photography cost in London?

The cost of headshot and personal branding photography in London varies depending on the photographer, preparation, duration of the shoot, number of locations and number of final images.

When comparing photographers, look carefully at what is included.

That may include:

• Pre-shoot consultation

• Brand planning

• Styling or wardrobe guidance

• Location planning

• Multiple outfits

• Multiple locations

• Image selection

• Retouching

• Commercial usage

• Number of final photographs

My own photography services currently start from £850 for a mini shoot.

Always check each photographer's current website directly for their latest packages and pricing.

Who is the best headshot or personal branding photographer in London for you?

There isn't one universal best photographer.

There is a photographer who is best suited to what you want your photographs to communicate.

If you want a clean corporate headshot, choose someone who specialises in corporate portraiture.

If bold colour and energy are fundamental to your brand, choose a photographer whose work reflects that.

If you want real-life documentary storytelling, choose somebody who works observationally.

If you want creative, design-led photography that spans portraits, products, fashion or video, choose a photographer with that broader commercial approach.

If you want clean, consistent imagery across a business or team, choose a photographer whose work is built around consistency and brand presence.

And if you're a female founder who wants to strategically become more visible as the face of your business, that's where I specialise.

I’m Razia Jukes, a London Headshot & Personal Branding Photographer helping female founders become the face of their brand.

Together, we plan the story first — considering your clothing, locations, audience, message and business — before creating a suite of natural, polished editorial photographs for your website, LinkedIn, marketing and press.

Because becoming the face of your brand isn't simply about having more photographs.

It's about helping the right people recognise you, understand you and trust the person behind the business.